Online Travel Insurance

Renaissance Insurance is one of Russia's largest insurers, trusted by more than 5 million clients. Travel insurance was already generating revenue for the company, but it only existed as a desktop version: mobile traffic was growing, and buying a policy from a phone was simply impossible. On top of that, the interface loaded slowly and didn't guide users through the process — research confirmed both.

Renaissance Insurance · InsurTech · 2017–2018 · Product Designer

Goal

Make buying a policy fast and clear on any device, and give the business a way to sell add-on options directly through the interface.

Process

I ran research and usability tests with an active user base of around 3,000 company employees, for whom trips abroad were a normal part of life. From there — several rounds of sketches and wireframes together with stakeholders and the dev team. The key decision: break the purchase flow into three short steps instead of one long form, with each step responding instantly to what the user enters.

About the Trip

Destination, dates, number of travelers — the interface segments the user and adapts in real time.

Cost & Options 

Choosing add-on options with instant price recalculation and contextual tooltips. This structure gave marketing the ability to sell options by season and audience.

Details & Payment

Only the fields needed to issue the policy — no unnecessary questions.

Mobile Version

The same flow, now on a screen where the service simply didn't exist before.

Outcome

30%

increase in conversion

Thanks to the redesign, the purchase flow became faster, clearer, and available on any device, while marketing and business teams got the tools they needed. The service still runs on this design today, with minor updates since launch.

Special thanks to Ilya Meshcheryakov for his ideas, work, and illustrations.